Bahasa Bisnis Inggris 1, pertemuan 5

Bahasa Bisnis Inggris 1, pertemuan 5

1. Example presse release

Press Release Headline

Before you write a word, remember this:

The reporter isn't interested in helping you make money or driving visitors to your site. He's looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great selection, super customer service and commitment to quality. He wants to know only the info that will help him craft a good story about teens and their weight.

Take your ego out of it. Take your natural inclination to sell, sell, sell out of it. Look at your story with a cold, objective eye.

OK, let's get to our press release headline.

State your most exciting news, finding or announcement in as few words as possible. Emulate the headlines you see in the newspaper every day.

Bad Press Release Headline:
NEW WEBSITE THAT OFFERS HERBAL WEIGHT LOSS PROGRAMS LETS TEENS SPEAK OUT ABOUT WEIGHT ISSUES

Good Press Release Headline:
TEENS: ULTRA-THIN MOVIE, POP STARS SET BAD EXAMPLE

Don't worry, you'll get to plug your website soon enough. In the meantime, you've just thrown a meaty hook at the reporter.

2 2. simple past tense

FORM

[VERB+ed] or irregular verbs

Examples:

• You called Debbie.
• Did you call Debbie?
• You did not call Debbie.

Complete List of Simple Past Forms

Use the Simple Past to express the idea that an action started and finished at a specific time in the past. Sometimes, the speaker may not actually mention the specific time, but they do have one specific time in mind.

Examples:

• I saw a movie yesterday.
• I didn't see a play yesterday.
• Last year, I traveled to Japan.
• Last year, I didn't travel to Korea.
• Did you have dinner last night?
• She washed her car.
• He didn't wash his car.

Sumber : http://www.englishpage.com/verbpage/simplepast.html